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The soul of Pearl River beer

Mission

Brew the purest beer to

Vision

become a brewery with itnernational competitiveness

Spirit

Spirit of developing draft beer

Core values

Innovative        
Fast        
Pure        
True

  • Corporate Image

    Integrity management and whole-hearted brewing

  • Quality Safety Management Policies

    Scientific Management, Technological Progress, Continuous improvement
         Efficient Communication, Safe and Hygiene, Customer Satisfaction

  • Integrity Policies

    Law-abiding, Integrity-based
    Quality Ensurance, Continuous Improvement

  • Integrity Management Philosophy

    Integrate, Pragmatic
    Innovative, Progressive

Management philosophy

  • NEW NEW

    Global/Difference/ Younger/ Efficient/ Knowledge

  • soon soon

    Insight/ Decision/ Executive/ Strain/ Compete

  • pure pure

    Absorbed/ Credible/Accuracy/Purity/Loyalty

  • true true

    Love/ Sincerity/ One heart/Elaborate/ Solid

Corporate Identity: Bright Pearl Over the River

Zhujiang Brewery is cultivated by Pearl River Culture
The Round shape shows the perfect combination of Pearl River and bright pearl
The Red color shows Zhujiang Brewery’s enthusiasm
The Golden color shows Zhujiang Beer’s pure quality

Corporate Image

Integrity management and whole-hearted brewing

Product Image

Pure / Fashionable / Super-valued